MERCHANDISING · PRODUCT STRATEGY · CREATIVE LEADERSHIP

Executive apparel leader with 20+ years of experience connecting consumer insight, merchandising strategy, creative vision, and product execution to build commercially successful businesses.

FEATURED WORK

A curated collection of executive case studies spanning brand strategy, creative direction, product development and commercialization. Each project highlights a different approach to building products, brands and consumer experiences from concept to market

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WALMART | Building Brands at Scale

Led creative direction, product strategy and brand development across a multi-brand apparel portfolio, translating consumer insight into commercially successful product for Walmart's largest private brands

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LEADERSHIP EXPERTISE

CREATIVE DIRECTION & PRODUCT VISION

Translates consumer insight and market trends into compelling product strategies, seasonal concepts, and commercially relevant collections across men’s, women’s, and kids’ apparel.

MERCHANDISING & PRODUCT STRATEGY

Builds category architecture, assortment strategies, and product roadmaps that connect creative vision with consumer demand, retail positioning, and business objectives.

GLOBAL PRODUCT DEVELOPMENT

Leads product from concept through commercialization, partnering across design, merchandising, sourcing, technical design, production, and global vendor networks to deliver quality, margin, and speed.

LICENSED & MULTI-CATEGORY LEADERSHIP

Extensive experience across licensed sports, lifestyle, active, uniforms, denim, sweaters, knits, and woven apparel, leading complex product portfolios across multiple consumer segments.

BUSINESS GROWTH & NEW OPPORTUNITIES

Identifies whitespace, builds new categories, and develops strategic opportunities that expand accounts, strengthen partnerships, and create long-term commercial value.